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Advertising

Culture As companies rush to partner with popular podcasts, a unique form of trusted storytelling is creating advertisements people actually want to hear,

Podcasts make radio the future of advertising

As companies rush to partner with popular podcasts, a unique form of trusted storytelling is creating advertisements people actually want to hear,

By: Emily Cashen
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Culture With car advertisements becoming increasingly elaborate and progressively more expensive, it’s worth reflecting on how the medium found its feet in the first half of the 20th Century

Famous car adverts from 1920-1950

With car advertisements becoming increasingly elaborate and progressively more expensive, it’s worth reflecting on how the medium found its feet in the first half of the 20th Century

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Featured Despite a growing acceptance of sex in advertising, companies must determine the commercial opportunities of sexual imagery if they are to cement a lasting brand identity and yield profit

The price of flesh

Despite a growing acceptance of sex in advertising, companies must determine the commercial opportunities of sexual imagery if they are to cement a lasting brand identity and yield profit

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Business & Management In a bid to oust the four-year market dominance of British-based WPP, French and American firms Publicis and Omnicom have agreed to unite under one huge banner

Publicis and Omnicom to join forces

In a bid to oust the four-year market dominance of British-based WPP, French and American firms Publicis and Omnicom have agreed to unite under one huge banner

Concerning: ,
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