Bernard Arnault, Moët Hennessy Louis Vuitton

Monday 2nd February 2009

France's richest man and an advocate of tight control over his distinguished brands, Bernard Arnault has all aspects of the luxury market cornered

Name: Bernard Arnault
Companies: Moët Hennessy Louis Vuitton
Industry: Luxury and fashion retail
Net worth: $25.5bn
Income: Unknown, but an estimated net business profit of $2bn in 2007
Education: Maxence Van Der Meersch high school, Ecole Polytechnique
Previous appointments: Moving to the United States to set up Ferinel Inc. a real estate business developing condominiums in Florida
First job: Joining his father’s family owned construction company in northern France
Big break: Taking over a textile conglomerate in 1984 that included Dior

Bernard Arnault is the richest man in France, and chairman of LVMH (Moet Hennessy Louis Vuitton), Christian Dior SA, and Groupe Arnault.

 The Moet Hennessy Louis Vuitton company is perhaps most famous, focusing on luxury goods and classic brands such as Moet champagne, Christian Dior, Dom Perignon, and Louis Vuitton.

 Arnault was born on March 5, 1949, and grew up in northern France, in Roubaix. He joined the family run construction business after graduating with an engineering degree from Ecole Polytechnique, in 1971.

Under Arnault's direction his father’s company prospered thanks to luxury developments on the French Riviera.

He moved to America in the 1980s where his expertise in real estate enabled him to have success building luxury apartment and condominiums in Palm Beach, Florida.

Arnault later returned to France and took over the textile firm, Boussac, which owned the brand Christian Dior. This buyout became a model strategy for Arnault, which involved building a multinational luxury conglomerate by taking over famous but struggling family-owned brands.  Parts of the Boussac company were sold off and helped fund the purchase of a 24 percent share in the LVMH enterprise.

 Arnault eventually took control over the company, aided by a stock market crash in 1987, which helped him acquired a 43 percent stake. He became the largest shareholder and set about moving the company’s focus more in line with the luxury marketplace. This rebranding included taking on a new designer called John Galliano, who played an important role in the establishment of the company.

 Arnault continued buying luxury brands during the 1990s, including Givenchy and TAG Heuer. His skill in maintaining tight control over his purchases has involved taking legal action against individuals and organisations linked to counterfeit products that Arnault considered to be undermining his brands. This tactic has ensured the longevity of some of the most famous names and products in the world.

 Arnault set the trend in the luxury sector, as other businessmen looked to reproduce the method of accumulating brands. Despite some competition, he remains the leader in the luxury sector, employing more than 70,000 people, with revenues of €16.5bn in 2007 and a net profit of €2bn.

 He has been married twice and has five children, and is a well know collector of art, and created a Louis Vuitton foundation for contemporary art, scheduled to open at the Jardin d’acclimatation in 2010.

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