Growth in times of uncertainty

New technologies and changing demographics are fuelling complexity and uncertainty in business. To achieve growth, executives need well-planned strategies

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A new program offered by three top-ranked business schools – IESE Business School, the Wharton School and the China Europe International Business School (CEIBS) – is designed to give experienced business leaders practical tools they can use to meet today’s challenges.

The ‘Global CEO Program: A Transformational Journey’ includes modules at three locations – South America, North America and Asia – offering an unparalleled opportunity for deepening executives’ knowledge of key global markets.

The program is also aimed at enhancing leadership skills, providing the chance to step back from daily responsibilities and focus on specific business challenges that organisations face. Set to start in November 2011, the Global CEO Program features three modules – held on campuses in Sao Paulo, Philadelphia and Shanghai – that take place over six months.

“The module in China was particularly eye-opening,” said José Luis de Rojas, CEO of Aegis Media Iberia, who participated in a recent edition of a Global CEO Program, led by the three schools.

“I valued the knowledge, the view of regional markets and, most importantly, the close professional friendships I made through the program,” he said. The Asia portion of the program stood out because it illuminated “things that you don’t always see at first, such as the entrepreneurial spirit, the motivation and the vision of the companies in China.”

Each module of the program has a different regional focus, while also covering main functional areas and challenges that CEOs often confront. The program helps executives create value for their companies through the introduction of new products, services, business models and by helping them better understand cross-border and cultural differences. “It was a great balance of global vision and specific topics,” De Rojas said.

During the program, expert faculty members guide participants in discussions of business cases, while peers reflecting diverse backgrounds, cultures and companies contribute their own experiences and insights. Moreover, each participant develops a strategic action plan, which is attuned to the needs of the company and focuses on a particular business issue.

IESE, Wharton and CEIBS: A powerful alliance
The Global CEO Program is led by three world-renowned business schools – IESE, Wharton and CEIBS. Through the collective knowledge of expert faculty members, participants gain an unmatched perspective of global markets.

IESE Business School is one of the world’s most international business schools, with campuses in Europe and an executive education centre in New York City. Established in 1957, IESE seeks to develop business leaders with solid business skills, a global mind-set and a desire to make a positive impact on society.

The Wharton School of the University of Pennsylvania – founded in 1881 as the first collegiate business school – is recognised globally for intellectual leadership and ongoing innovation across every major discipline of business education. Considered among the most comprehensive sources of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community.

China Europe International Business School is a pioneer in world-class management education in China. The school, established in 1994 as a joint venture between the European Union and the municipal government of Shanghai, combines outstanding international management education with profound knowledge of the Chinese business environment.

At a time of transformation for many firms, IESE, Wharton and CEIBS are pleased to offer this exceptional learning experience designed to help CEOs and managers lead their companies toward sustainable growth.

For more information on the Global CEO Program: A Transformational Journey visit