From Rats to Riches: how to stay relevant in business 90 years on

There is usually a story behind every business - sacrifice, struggle, reward, and sometimes failure, but always endeavour. At least, this is certainly true of bug-busting Rentokil


European CEO speaks with Rob Gray, author of The Pest Detectives, on what start-ups today can learn from veteran companies.

Come back later for a full transcript of this video.