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customer loyalty

Thousandshores is ‘building brands for the long-haul, not quick wins’

President Eric He believes that success is ‘about earning loyalty through genuine connection and quality’

How Ohuhu and Thousandshores turns customers into loyal fans

‘Even when we had only 100 customers, we listened to them, understood what they were looking for, and made the exact product they wanted,’ says Thousandshores president Eric He

Why it is time for B2B CEOs to rethink their pricing strategy

Research has shown that B2B companies dedicate a shockingly short amount of time on pricing models for their professional services. With many clients expecting greater transparency and consistency in this area, Tracey Shirtcliff, Founder of SCOPE Better discusses what can be done to redress the balance

In the age of social media, brands must speak out on societal issues

In the age of social media, brands must speak out on societal issues

The old maxim warning companies against taking a stance on hot-button issues is increasingly under question, especially considering the values of younger generations

Awards Supplement 2025

The European CEO awards 2025 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.

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