PR

Mastering the art of reputation management in the digital age

With the rise of social networks, it is easier than ever for companies to attract negative publicity. The reputation management industry has been created to give businesses more control over how they are perceived online

In the age of social media, brands must speak out on societal issues

The old maxim warning companies against taking a stance on hot-button issues is increasingly under question, especially considering the values of younger generations

Black day at the office

There are bad days at the office and then there are days so awful they have the potential to cause irreversible damage to a corporation’s reputation. From the 1970s Nestle boycott to modern-day FIFA, John Pontios explores the worst PR catastrophes in history

Awards Supplement 2024

The European CEO awards 2024 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.