President Eric He believes that success is ‘about earning loyalty through genuine connection and quality’
‘Even when we had only 100 customers, we listened to them, understood what they were looking for, and made the exact product they wanted,’ says Thousandshores president Eric He
‘Through its digital tools and high speed connectivity, [Moldcell] has assumed the role of creating the full potential of the Moldovan population,’ says Carolina Bugaian
With the rise of social networks, it is easier than ever for companies to attract negative publicity. The reputation management industry has been created to give businesses more control over how they are perceived online
Brands are attempting to tap into the growing autonomous sensory meridian response phenomenon by incorporating relaxing sounds into their advertisements. But is this new style of marketing anything more than the latest gimmick?
Fashion brands are beginning to use digital influencers as part of their marketing campaigns, but these virtual supermodels seem to have as many critics as they do supporters, writes Barclay Ballard
The old maxim warning companies against taking a stance on hot-button issues is increasingly under question, especially considering the values of younger generations
Luxury goods have always been a status symbol, but as consumer trends shift from ownership to experience, people are increasingly happy to buy temporary access to such items
As the value of cryptocurrencies soared last year, a subculture previously confined to the dark corners of the internet entered the mainstream
By tapping into the image-driven social media platform Pinterest, businesses stand to gain insight into their target market and, ultimately, profit
Generation Z are tech savvy, impatient and always on the look out for the best service or product. We explore five ways financial services organisations can target the next generation of consumers more effectively
As the boundary between our work and social lives continues to blur, social media use at work is growing, and could be damaging your business as a result
Gina Clarke examines the best social media platforms for organisations looking to extend their reach
Bosses that learn to mitigate the risks and maximise the rewards of personal social media accounts can boost their brand’s image and win public trust
European CEO presents five essential pieces of advice for creating and maintaining a strong LinkedIn profile
The European CEO awards 2025 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.
