Author: Alessandro Lardi, director of the residences’ parent company, International Hospitality Services
13 Sep 2019
Since the 19th century, the Swiss town of Davos has enjoyed a global reputation as a hub for health and leisure, with numerous sporting and cultural events drawing a distinguished crowd of spectators to the Alpine resort throughout the year. It’s also home to the World Economic Forum’s (WEF’s) flagship annual conference, which brings together the brightest minds in business, politics and technology to debate the key issues shaping society today.
While the WEF’s meeting tends to dominate the headlines, Davos’ annual calendar is jam-packed with many other high-profile international conferences. In recent years, the town has become known as one of Europe’s leading business destinations, aided by its strategic location just two hours from Zurich.
Executives seeking to invest in this charming, picturesque Alpine town need look no further than Residences at the Hard Rock Hotel Davos, a unique collection of serviced apartments situated within the internationally renowned, award-winning Hard Rock Hotel. These homes represent the group’s first venture into the European market and are sure to retain their considerable value thanks to this unique quality.
Style and substance
The residences are sleek and modern, combining Swiss quality and design with a Hard Rock twist. Designed by globally renowned architecture firm Woods Bagot, these high-specification, fully furnished apartments are available in a choice of one, two or three-bedroom layouts, with prices starting from €750,000. They are each decorated with attractive Crittall-style mirror walls, large bathrooms, modern kitchens and balconies.
Being an Alpine resort, Davos’ principal offering will always be skiing, but there’s just as much to entice visitors and sports enthusiasts in the summer, too
The apartments come with all the benefits of hotel living, including the legendary Hard Rock service. Further, investors are granted access to the hotel’s signature amenities, such as the Rock Spa, Body Rock Fitness Centre, Rock Om yoga studio, Sessions restaurant and terrace, GMT cocktail bar, and the Studio private dining space, as well as parking, a ski room and, of course, the 5th rooftop bar, which offers spectacular 360-degree views of the surrounding mountains from its terrace.
Buyers also have access to the wellness facilities within the Hard Rock Hotel, which was named in the silver category of the 2019 Travvy Awards for Best Spa and Wellness Hotel/Resort, Europe. Specifically, they can enjoy its state-of-the-art, 800sq m spa, which is fully equipped with sauna, pool, Jacuzzi and experience shower. The spa also offers a number of treatments, including the unique music-centric spa experience, Rhythm and Motion.
Not only do the residences represent a fantastic lifestyle purchase thanks to this wealth of facilities, they’re also equipped with all the necessary amenities to host business trips, including access to the Hard Rock Hotel business conference centre, the striking Chapel event space and a range of themed meeting rooms.
These event spaces are ideally located to make the most of Davos’ superlative location – sitting some 1,560m above sea level, the Alpine town is one of Europe’s top destinations for snow sports. In fact, the residences are situated within the central Davos Platz, which, along with a range of shops, restaurants and bars, houses a cable car station, giving visitors direct access to the main ski area of Jakobshorn. There, visitors can take to the slopes on skis or snowboards, or even try their hand at hang gliding and snowkiting.
Being an Alpine resort, Davos’ principal offering will always be skiing, but there’s just as much to entice visitors and sports enthusiasts in the summer, too. The Swiss town offers a rich cultural programme of art gallery openings, museum exhibitions, theatre performances and festivals, ensuring there is an event to cater for every taste.
Residences at the Hard Rock Hotel Davos provides a rare opportunity to buy in Switzerland – widely recognised as one of the world’s most stable economies – without the usual restrictions on foreign ownership. What’s more, investors benefit from a beautiful mountain retreat that can be enjoyed at any time of year, safe in the knowledge that their ‘lock up and leave’ investment will be managed and rented out by the hotel to deliver additional income in the intervening period. This means their investment can work for them throughout the year – a benefit few holiday homeowners are able to enjoy.